In a move mirroring industry giants Reliance Jio and Airtel, Vodafone Idea (Vi) announced a significant hike in mobile tariff prices. The beleaguered telecom operator is set to implement these changes as it strives to boost its average revenue per user (ARPU) and offset the hefty investments made in 5G infrastructure over recent years.
Prepaid Recharge Plans: What’s Changing?
Customers choosing a prepaid recharge plan from Vi will soon encounter higher prices for the same data and calling benefits they previously enjoyed. Despite Vi’s most expensive annual recharge plan offering a lower daily data allowance compared to Airtel and Jio, it remains Rs. 100 cheaper. All plans with daily data allowances, except the Rs. 299 plan, will continue to provide unlimited data between 12 AM and 6 AM, along with weekend data rollover.
Postpaid Plan Price Hikes
Vi postpaid customers will also see an increase in their monthly bills once the revised tariffs are in place. The Rs. 401 plan, which includes 50GB of data, will rise to Rs. 451, while the Rs. 501 plan, offering 90GB of monthly data, will increase to Rs. 551. Both plans include unlimited data usage at night and access to certain over-the-top (OTT) services.
Family plans are not exempt from this price hike. The plan for two lines, providing 70GB for the primary number and 40GB for the secondary, will cost Rs. 701, up from Rs. 601. The four-line plan, currently priced at Rs. 1,001 and offering 140GB for the primary number and 40GB for each secondary number, will rise to Rs. 1,201.
Effective Date and Competitive Strategy
The new pricing structure for Vi’s prepaid recharge plans will take effect on July 4. Although Vi, along with Airtel and Jio, has not yet updated these prices on their websites, customers will see the changes during their next recharge or billing cycle after this date.
To stay competitive, Vi has aligned its prices with those of Airtel and Jio, despite offering lower data allowances in some cases. Airtel recently emphasized the necessity of surpassing an ARPU of Rs. 300 to recoup 5G network investments and maintain profitability. This industry-wide price adjustment reflects the broader strategy of telecom operators to enhance revenue streams while balancing customer retention.
Final Words
As Vi follows Airtel and Jio in adjusting mobile tariffs, customers will need to brace themselves for higher costs. This coordinated price increase across major telecom operators underscores the financial pressures and competitive dynamics within the industry, driven by the substantial investments required for 5G network expansion.
Keep an eye on your billing statements and recharge options as these new prices come into effect, and consider how these changes might impact your mobile usage and budgeting moving forward.
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